About Uizo

Built from three different perspectives.

Uizo was started by Adrian, Bentley, and Vagis, three USC students who kept seeing the same problem from different angles.

Create a referral See how it works

People constantly recommend the businesses they trust.

A friend sends you their barber. Someone shares their tattoo artist. A creator posts the detailer they actually use. A group chat recommends a waxer, trainer, injector, groomer, or local spot.

Those recommendations create real customers.

But almost none of that value is tracked.

Businesses rarely know which recommendations actually converted. The person making the recommendation usually gets no credit. And customers are left piecing together recommendations across texts, DMs, social media, reviews, and word of mouth.

We believed there should be a better system.

Three founders. One shared problem.

What made Uizo possible was that we did not all approach the problem the same way.

Each of us saw a different part of the relationship between people, businesses, trust, and discovery.

That combination shaped Uizo into something bigger than a creator platform, a booking marketplace, or an affiliate tool.

We are building infrastructure for something people already do every day:

recommend businesses they trust.

Co-Founder

Adrian

Adrian’s perspective helped shape the consumer and referral side of Uizo.

The idea starts with a simple observation: people already influence where their friends spend money, often without thinking about it.

“Who does your tattoos?”
“Who cuts your hair?”
“Who detailed your car?”
“Where do you get Botox?”

Those conversations happen every day, but the recommendation usually disappears the moment it is made.

Uizo asks a different question:

What if that recommendation could keep its identity all the way to the customer?

That thinking helped shape Uizo around trackable referrals, recommendation portfolios, and giving people credit for the businesses they already stand behind.

Co-Founder

Bentley

Bentley’s perspective helped ground Uizo in the business side of the relationship.

For a local business, word of mouth can be one of the most valuable sources of customers.

But it is also one of the hardest channels to measure.

A customer may walk in because of a friend, an Instagram Story, a creator, a group chat, or someone who has been recommending the business for years.

The business often has no idea where that customer actually came from.

Uizo turns that invisible activity into something a business can understand:

Who recommended us?
What customer came from them?
What terms did we agree to?
Did the service actually happen?
What value did the relationship create?

That perspective keeps Uizo focused on creating measurable value for local businesses, not simply generating attention.

Co-Founder

Vagis

Vagis brings another perspective to the way Uizo connects trust, community, and technology.

Recommendations today are fragmented across social platforms, messages, communities, search, reviews, and real-world conversations.

The opportunity is not to replace those behaviors.

It is to connect them.

Someone should be able to recommend a business through a text, Instagram, TikTok, a group chat, a travel guide, a community forum, or an in-person conversation and still have that recommendation remain attributable.

That thinking helped shape Uizo as infrastructure that can sit underneath the places where recommendations already happen.

Why USC matters to our story.

Building Uizo at USC has put us in the middle of Los Angeles, one of the most diverse local-service economies in the world.

Around us are thousands of independent businesses, creators, students, professionals, communities, and customers constantly exchanging recommendations.

Barbers
Tattoo artists
Medspas
Detailers
Trainers
Salons
Dog groomers
Restaurants
Wellness businesses
Independent professionals

And countless other local businesses built largely through reputation.

Being students gives us direct exposure to the way a new generation actually discovers and recommends businesses.

Being founders forces us to think about how those behaviors become sustainable businesses.

And coming from different perspectives has helped us challenge the assumption that local discovery needs another feed or another review platform.

We think the missing layer is attribution.

What we’re building

Uizo is building the referral infrastructure for local commerce.

01
A person recommends a business they trust.
02
The business approves the referral relationship.
03
The recommendation can be shared anywhere.
04
A customer acts on it.
05
The service happens.
06
Uizo connects the recommendation to the outcome.

Trust already creates economic value.

We’re building the infrastructure that makes that value visible.

Built in Los Angeles.

Starting with the businesses people recommend every day.

We are beginning in Los Angeles and building alongside the businesses, customers, and communities that already power local word of mouth.

This is only the beginning.

Adrian · Bentley · Vagis

Co-Founders, Uizo

I recommend businesses

Create a referral

I run a business

Uizo for Business

About Uizo

Built from three different perspectives.

Uizo was started by Adrian, Bentley, and Vagis, three USC students who kept seeing the same problem from different angles.

Create a referral See how it works

People constantly recommend the businesses they trust.

A friend sends you their barber. Someone shares their tattoo artist. A creator posts the detailer they actually use. A group chat recommends a waxer, trainer, injector, groomer, or local spot.

Those recommendations create real customers.

But almost none of that value is tracked.

We believed there should be a better system.

Three founders. One shared problem.

What made Uizo possible was that we did not all approach the problem the same way.

Each of us saw a different part of the relationship between people, businesses, trust, and discovery.

That combination shaped Uizo into something bigger than a creator platform, a booking marketplace, or an affiliate tool.

We are building infrastructure for something people already do every day:

recommend businesses they trust.

Co-Founder

Adrian

Adrian’s perspective helped shape the consumer and referral side of Uizo.

The idea starts with a simple observation: people already influence where their friends spend money, often without thinking about it.

“Who does your tattoos?”
“Who cuts your hair?”
“Who detailed your car?”
“Where do you get Botox?”

Those conversations happen every day, but the recommendation usually disappears the moment it is made.

Uizo asks a different question:

What if that recommendation could keep its identity all the way to the customer?

That thinking helped shape Uizo around trackable referrals, recommendation portfolios, and giving people credit for the businesses they already stand behind.

Co-Founder

Bentley

Bentley’s perspective helped ground Uizo in the business side of the relationship.

For a local business, word of mouth can be one of the most valuable sources of customers.

But it is also one of the hardest channels to measure.

A customer may walk in because of a friend, an Instagram Story, a creator, a group chat, or someone who has been recommending the business for years.

The business often has no idea where that customer actually came from.

Uizo turns that invisible activity into something a business can understand:

Who recommended us?
What customer came from them?
What terms did we agree to?
Did the service actually happen?
What value did the relationship create?

That perspective keeps Uizo focused on creating measurable value for local businesses, not simply generating attention.

Co-Founder

Vagis

Vagis brings another perspective to the way Uizo connects trust, community, and technology.

Recommendations today are fragmented across social platforms, messages, communities, search, reviews, and real-world conversations.

The opportunity is not to replace those behaviors.

It is to connect them.

That thinking helped shape Uizo as infrastructure that can sit underneath the places where recommendations already happen.

Why USC matters to our story.

Building Uizo at USC has put us in the middle of Los Angeles, one of the most diverse local-service economies in the world.

Around us are thousands of independent businesses, creators, students, professionals, communities, and customers constantly exchanging recommendations.

Barbers
Tattoo artists
Medspas
Detailers
Trainers
Salons
Dog groomers
Restaurants
Wellness businesses
Independent professionals

And countless other local businesses built largely through reputation.

Being students gives us direct exposure to the way a new generation actually discovers and recommends businesses.

Being founders forces us to think about how those behaviors become sustainable businesses.

And coming from different perspectives has helped us challenge the assumption that local discovery needs another feed or another review platform.

We think the missing layer is attribution.

What we’re building

Uizo is building the referral infrastructure for local commerce.

01
A person recommends a business they trust.
02
The business approves the referral relationship.
03
The recommendation can be shared anywhere.
04
A customer acts on it.
05
The service happens.
06
Uizo connects the recommendation to the outcome.

Trust already creates economic value.

We’re building the infrastructure that makes that value visible.

Built in Los Angeles.

Starting with the businesses people recommend every day.

We are beginning in Los Angeles and building alongside the businesses, customers, and communities that already power local word of mouth.

This is only the beginning.

Adrian · Bentley · Vagis

Co-Founders, Uizo

I recommend businesses

Create a referral

I run a business

Uizo for Business